Simplifying Advertising Campaign Management

by Bharti Dalal - 7 years ago

What is Bing Ads?

Across the internet, digital business is realizing the benefits of pay-per-click advertising. Bing Ads offers one of most competitive pricing for CPC (costs-per-click) and CPA (cost-per-acquisition). It enables the customer to reach top segment of customers, which further results in an increase in ROAS (return-on-advertising -spend).

How is the API based Bing Ads Connector Useful?

At the same time, search-based advertisement came into seen. Sellers or service provider can create Ads and bid on the keywords. Bing Ads plays the crucial role in helping the customers by storing the engagement data on Ads server. It allows the customers to evaluate their performance through API extraction. Bing Ads connector by Grazitti is pioneering in extracting data to organize, manage and monitor the performance of search-based advertisement on digital platform.

Bing Ads Connector: Making the right decision using Campaign, Ad, Audience and Keyword Performance Metrics

Bing Ads API is an excellent source of useful data to analyze the performance of effective campaign on Ad services and audience network. It also allows to do performance check on keywords utilized in running Ad services. The data can let users to traffic, plan and track their campaigns. The reports data can be utilized to simplify advertising campaign management, from initial media planning to final reporting activity in any source or medium, multi-channel funnels and other attribution reports. These reports enable users to plans traffic media, upload creativeness and set Ad serving rules, in both CPA and CPC sessions.

Alteryx Users face challenge while preparing reports for Bing Ads data and find it hard to connect these two. Good news for Alteryx users is that the data is now available in Alteryx via Grazitti Alteryx Connector. Any Bing Ads account holder can login with simple account API credentials in Alteryx to get the desired data. The connector is available for free trial for all Alteryx users at https://alteryxconnectors.grazitti.com/. The connector from Grazitti is just like the native connectors of Alteryx.

Campaign and Audience data from Bing Ads

The campaign and audience data from Bing Ads is very important to track the effectiveness of advertisement, in order to track the ROI (return-on-investment) on expenses. The data has a power to empower sellers or service providers to identify the campaign in order to make successive decision. Through connector, the extracted data can be utilised to measure holistic and integrated view of each running campaign.

Exhibit 1.1
ROI on Campaign Effect, Active Target

The example here taken is to identify the potential campaigns and its effects, through the investment made by advertiser. Sub-categorization leads to identify the potential users. Fetching and combining campaign data with its advertisement engagement, is usable for preparing analytics reports.

With integration of Audience performance in the connector by Grazitti, account holder gains the ability to measure impressions on campaign and track the rate of conversions. For example, an electrical customer with Bing Ads account got to see the failure of recent campaigns. They decided to look the depth of failure, through available metrics on campaign platform. At the same decisive moment, the utility of Bing Ads connector by Grazitti will bring the suitable solution. Through connector, the customer can avoid the same mistakes to set future goals. Connector utility enables the customers to discover multiple way to measure the effectiveness of campaigns.

Since, the connector is developed on the Alteryx platform, it widens the scope of data gathering in customized format. The platform holds all the features of self-service analytics. It enables the end-customers to do customization and make utility at reporting level. Report type have the option to get the report in multiple aggregation and time-based level. All callings are made under API level access. On most of the objects, the connector also gives a nice time filter to choose desired timeframe, user wish to get the data for.

Advertisement and Keyword data from Bing Ads

As per requirement, many companies are engaged in advertisement to increase awareness, reach sales goals and building brand loyalty among customers. An effectual advertisement can change the attitude and habits of the consumers.

Consumption of suitable keywords in advertising plays crucial role to affect the consumers. Whenever, the prospect consumers search with matched keywords, Bing Ads runs the bidding process. Bidding on keywords determines the automated selection of advertiser to showcase their ads. Bidding also effect the CPC rate for particular campaign. Bing Ads connector by Grazitti enable the advertiser to fetch the report of bidding, CPC and other details, which further leads to measure conversion rate and effect of related campaigns.

Advertiser always intent to create such an effective Ads, that can capture attention of customers and influence them to move to next level of engagement. Engagement can be like purchase or influence, which brings the customers to the landing page set by advertiser. Reverse action can affect the audience needs and desire.

How Bing Ads Connector can be consumed on Alteryx Platform?

Since, the Bing Ads connector developed on Alteryx platform, the scope of utilizing and blending data will boost the profitability for the customers. It allows the customers to establish logical relationship between all key objects, that have scope from Bing Ads API. Connector by Grazitti offers the advertiser to measure the performance of four different entities, as Ads, Audience, Campaign and keywords. All entities will throw data, based on time-based requirement.

By using the connector, Advertiser as well as campaign initiator also have the benefits of get the reporting data for web engagement by end-users. For example,

Step one is to extract the segmented data for ads, campaign, audience and keyword performance from Bing Ads connector by Grazitti. Then, by utilizing the benefit of Alteryx platform, extracted data got further blended to get the final output data. Graphical illustrations mentioned below as,

Bing Ads connector by Grazitti offers unique feature of customization to meet the need of consumers. Following metrics is key to make successive decision for any advertiser.

To summarize the utility of Bing Ads connector by Grazitti, following features need to be highlighted.

  • Highly efficient and Intuitiveness: Enables the connector-buyers to update and automate campaigns within target time, by streamlining all the types into one workflow.
  • Cross-screening the audience capability: Using real-time data and powered by flood light activities, buyer can have the ability to segment audience, based on effectiveness.
  • Customized Insights: Insights can be format and customized as per campaign, ad, audience and keyword performance, across multiple vertical of customer engagement.

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