Leverage Alteryx Connectors for Social Analytics

by Arjun Gupta - 5 years ago in Connectors

Establishing a strong brand presence on social media is not just about creating and posting content.

It is also about boosting your social media engagement and responsiveness, as well as measuring and improving brand awareness.

All this and much more is possible with social media analytics.

Analyzing your social media data helps you:

• Track campaign performance to achieve social media goals
• Understand your competitors & audience to create highly-engaging content
• Know your best-performing platforms to prioritize the time spent on each

By leveraging social analytics, you get access to highly-actionable customer insights and can drive highly engaging social media campaigns.

In this blog post, we take a look at how you can make the most of Alteryx for social analytics with Grazitti’s custom connectors.

Let’s get started!

Key Social Media Trends

First, let’s look at how important social media is today and how it has come to dominate the marketing landscape.

• Social media users worldwide are expected to spill over to 3 billion by 2021, according to Statista. That’ll be an estimated 40% of the global population!
• 54% of social media users make use of the platform to research products.
• Furthermore, 71% of customers that have a positive brand experience on social media go on to make brand recommendations.
• Nearly 3 out of 4 marketers find social media marketing to be effective for business.

So, what can we learn from these facts?

Well, here are a few questions:

• Are you tracking customer comments and stories on social media?
• Are you building a strong brand presence to influence social media users?
• Are you making use of social analytics to build highly engaging marketing campaigns?

Alteryx, a self-service data analytics platform, helps you leverage social analytics and achieve your social media goals.

With the 2020.1 Re.Solve release, here are some additional features that Alteryx helps you with:

• Discovering trends and outliers with holistic data profiling
• Communicating in eight new languages
• Managing users effectively with simplified role management
• Finding new business locations with upgraded traffic count data

To help you integrate multiple platforms with Alteryx, Grazitti’s analytics team has come up with custom connectors.

These connectors will help you connect to the data in your social media accounts and centralize the same in Alteryx.

They are fully compatible with all Alteryx products—Server, Designer, Scheduler, and Gallery.

The connectors function in precisely the same manner as native Alteryx connectors.

The only difference is that you can customize them according to your data requirements.

You can also get a connector with more advanced features in terms of functionality.

Leverage Alteryx for Social Analytics With Grazitti’s Custom Connectors!

In this blog post, we learned about the latest social media trends and how you can make the most of Alteryx for social analytics.

To learn more about how you can leverage Alteryx for social analytics, take a look at our recent webinar featuring Bharti Dalal from Team Grazitti and Nitin Patkar from Alteryx.

You can even get started with a 14-day free trial or email us at info@grazitti.com for more information!